Undergraduate program launch in Shanghai

Undergraduate program launch in Shanghai

In collaboration with the Chinese DeTao Group Belgian designer Dirk Wynants started a design studio at the campus of the Shanghai Institute of Visual Arts, next to his main studio in Belgium. The Shanghai based studio also acts as an educational platform. At the beginning of the academic year 20 students were selected after a 2 day entry exam. They will follow a 4-year education ‘Undergraduate program for Sustainable Furniture Design’. Key values of the program are innovation, sustainability and cultural heritage. Some of the courses are:‘Cultivation of Ethical Thinking’, ‘Design Vision and Method’, ‘Design Environment’, ‘Research Techniques’ and ‘Ideation and Process’.

The focus is on the designer as an all-rounder, so not only as a stylist of beautiful things, but also as a researcher, an anthropologist, a psychologist, an engineer and even a marketer. All these aspects will be explored in detail in the formation, or in other words, the necessary aspects to become a designer, both theoretical and practical. Also the approach, which is specifically aimed at the creative training of the students is very innovative for China. Next to that, DeTao also invests in all kinds of tools and materials which stimulate the creativity of the students. Aim is to transform the students into self-assured designers with a practical attitude and this in close collaboration with the industry.

Wynants motive to accept this academical challenge was idealism, he hopes to have a positive impact on the society through the program, by educating and guiding the future Chinese designers. DeTao’s spirit “Bringing together the world’s leading masters and nurture professional elites” has won massive support from national and local governments, as well as from various universities, colleges, business and industrial organizations.

A nice example of East meets West!