“Donʼt make anything unless it is both necessary and useful, but if it is, do not hesitate to make it beautiful.” (Shakers quote)
We believe in the principle of form follows function as long as the concept of function is broad enough. People don't only have material or physical needs, we also have mental, social and aesthetic needs. By keeping this in mind, you end up with very pure design that does what it has to do in a very efficient and beautiful way.
Funtionality is one of the essential aspects of good design. If a product isn't designed to fulfill its function as good as possible it is art or decoration. We believe that the search for a design that fills in its function perfectly never stops. There's always room for improvement.